A Mother’s Pilgrimage:
Michele’s Story

  • Client

    Merck & Co., Inc.

  • Agency

    Edelman

In this campaign for Cervical Cancer awareness and prevention, we meet Michele, a single mom and avid paddle boarder battling late stage Cervical Cancer. Despite her terminal diagnosis, Michele used her passion for her sport and her final months as a platform to spread awareness of this preventable disease.

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